About Us


I'M a WOMAN. What's your Superpower?

 

Brand ANITAS™ started its existence in 2017 in Dubai as an unapologetic tribute to women's curves and confidence. It is a 100% woman-owned company, and like all great things, started as a small idea with big ambition conceived by two restless friends Anita G. & Alyona A. to create a brand for WOMEN from WOMEN. Since the beginning the main goal has been to design BOLD & SEXY swimwear that EMPOWER women to embrace their personal uniqueness.  As ANITAS continued to grow, the creation of summer style dresses and outfits has been the way forward. 

Embodying the best craftsmanship, lux fabrics and custom embellishments that are accentuated by body flattering silhouettes, our signature bikini styles, elegant swimsuits and beautiful summer outfits, have redefined elegance, sophistication and sexuality of a woman.

ANITAS symbolizes an extremely ambitious, independent, driven woman who lives life on her own terms and enjoys the finest things in life. She knows what she wants and she won't compromise on anything less than that! She is the hunter, gatherer and child bearer. She does it ALL. Like the lioness embodies the raw power of a woman. Caring, nurturing and fiercely protective – ANITAS boss babes are the queens in their own right. 

That's why our motto states: "I AM A WOMAN. What's your superpower?"

 

ANITAS Babes are the girls who dare to be different and look outstanding from the crowd, the girls who like to be remembered and wear the best! Their moto: "Life is too short to wear boring stuff!"

ANITAS promotes beauty of the female body and incredible allure in the strength of a woman. Our items are designed to emphasize that beauty, sexuality and charming personality of each woman.

Capturing the spirit of Dubai, big ambitions and craziness, ANITAS grew rapidly and became very popular womenswear brand through its tremendous exposure, large number of collaborations with Social Media Influencers, Beach Club Events and partnering with many different Companies. 

We keep our brand at the front of the consumer’s mind, and we love to impress! That's why the demand for our designs is high. 

Previously available only through its Instagram page, ANITAS experienced huge popularity since their launch and now their items are available at upscale resort boutiques and beach shops all over Dubai and UAE, and also can be purchased online. 

We show no sign of slowing down and with ambitions this big our success story will conquer the fashion world of sexy&stylish womenswear.